About us 🔎

Hammered started in 2016 with a vision to build a better property auction market. We make it simple to buy and sell at auction, and get the best price for your property.


Hammered was founded by Piotr Rusinek and Jay Howard, authors of the #1 best seller ‘Before the Hammer Falls’ – the industry’s most in-depth book on property auctions. Between them Jay and Piotr have over 30 years auction experience and have handled over £700m in property transactions.


We make it simple to buy and sell at auction 🏠

Property auctions have traditionally been an exclusive market for a handful of larger players. People don’t know how to use auctions to their advantage, and value is lost by both buyers and sellers.


We started Hammered to change that.

We’re by your side, all the way until the cash is in your bank

– Expert auction valuation, packed with data and insights
– Get your property in front of the right kind of buyers
– Professionally managed auction listing
– Hammered manages the sale to completion to make sure you get the best possible price for your home


We believe property auctions should be transparent and serve both sides fairly, and we only partner with the leading auction houses who share these values. Combined our auction house partners cover 80%+ of the market.

Best of all, selling with Hammered is free. It never costs more than selling at auction directly.
Consider us your trusted auction expert sidekicks.


Just another reason to #GetHammered


Meet our founders

Jay Howard

CCO & Co-Founder at Hammered

Jay has more than 18 years of experience dealing with all aspects of property sales and purchases. Jay is also co-author of the #1 bestseller Before the Hammer Falls: The Insider’s Guide to Property Auction Success, which is the industry’s most in-depth book on UK property auctions. As a former manager of Auction House London his deep sector expertise is regularly consulted as part of awards judging panels and industry roundtables.


Jay’s favourite hobby?
Bladesmithing swords ⚔️

Piotr Rusinek

CEO & Co-Founder at Hammered

With 10 years of experience as an established auction property trader, Piotr specialises in all aspects of sales via auction. Piotr is a highly respected auctions expert and also co-authored the book Before the Hammer Falls with Jay. In addition to managing an auction portfolio, Piotr runs the Auction Buyers Club with Jay – a private network of property professionals and high net worth investors looking to build their property portfolio.


Piotr’s favorite hobby?
Ayurvedic retreats 🪷